EU policy and outreach partnership in Mexico, Central America and the Caribbean


Economic Development

Caribbean, Guatemala, Mexico,

11/2016 - 11/2020

EEAS - European External Actions Service

1,812,516 €

The overall objective of the action is to support the achievement of EU Foreign Policy objectives by strengthening the EU’s ability to engage meaningfully with opinion leaders, decision makers and relevant stakeholders in Mexico, Costa Rica and Panama through Public Diplomacy.
The global aim of this project is building trust among the target groups and strengthening the EU’s local network of contacts through public diplomacy activities.
For this reason, rather than organising a few big flagship events for the sake of EU visibility towards the general public, the project will consist in a series of smaller specific activities such as seminars, workshops, experts missions, publications on relevant media (digital and print) etc. along the two years of the duration of the project . Proposing an activity plan to be reviewed with the contracting authority on a quarterly basis.
Proposing a strategy in line with the priorities, to be updated and reviewed with the contracting authority on a quarterly basis.
Taking care of the organization of the project sponsored events in all their aspects such as: Proposing participants and speakers; Taking care of the logistics for the experts and stakeholders missions
Drafting the necessary articles, publications and speeches related to the public diplomacy event organized by the project
Drafting a brief report with conclusions and follow-up recommendations at the end of each event
Reporting on the project impact with the relevant tools, including local press reviews and surveys
Drafting the reports and documents required for the implementation including the inception report, the quarterly plan of activities, an interim report every six months and a final report.
A clear, comprehensive Public Diplomacy Strategy needs to be developed to produce clear-cut key messages the EU Delegations can transport in a tailor-made, country-specific and target group oriented approach.
Member States with a long experience in Public Diplomacy should be encouraged to share their experiences and best practices.
Furthermore, an adequate platform and institutionalized processes for sharing these best practices should be established.