The general objective of this service contract is to contribute to the visibility of the opean Union in Peru through the timely communication of its cooperation activities and its positioning as a relevant and influential actor. Specific objectives: The specific objective of this contract is: To increase the understanding and maximize the visibility of the EU in Peru as (i) active actor strengthening ties of cooperation with Peruvian society, (ii) a political and geostrategic ally in matters of common interest, (iii) a partner in the promotion of sustainable and inclusive business links, with a transversal focus on the EU’s core values.