The key objectives of the TA are to:
(i) Improve the technical and marketing capacity of agro-enterprises and cooperatives of project target subsectors, particularly PPEs and cooperatives who are sub-loan recipients from the project;
(ii) Improve the technical and marketing capacity of other agro-enterprises and cooperatives in the target subsectors selectively and the technical capacity of primary producers (e.g., herders and farmers) and processors who provide raw materials to those subsectors;
(iii) Establish a process for brand development and management that is sustainable and replicable by institution(s), charged with managing the process through a demonstration effect with enterprises in the sectors of high export potential, and involving other enterprises in the longer-term; and
(iv) Facilitate the matchmaking between selected Mongolian enterprises and International brands, and establish brand partnership agreements between at least three Project participating enterprises and international brands.
Technical Assistance Supporting Agriculture Value Chain
Agriculture & Rural Development
Mongolia
04/2017 - 12/2020
ADB
1,792,000 $
