Description of the project and Services provided:
The key objectives of the TA are to:
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Improve the technical and marketing capacity of agro-enterprises and cooperatives of project target subsectors, particularly PPEs and cooperatives who are sub-loan recipients from the project;
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Improve the technical and marketing capacity of other agro-enterprises and cooperatives in the target subsectors selectively and the technical capacity of primary producers (e.g., herders and farmers) and processors who provide raw materials to those subsectors;
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Establish a process for brand development and management that is sustainable and replicable by institution(s), charged with managing the process through a demonstration effect with enterprises in the sectors of high export potential, and involving other enterprises in the longer-term; and
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Facilitate the matchmaking between selected Mongolian enterprises and International brands, and establish brand partnership agreements between at least three Project participating enterprises and international brands.
The results issued are:
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Output 2. Production capacity of herders and farmers improved.
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Output 3. Enterprises’ marketing and technical capacity improved
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Output 4. Mongolian product brand(s) developed
The services provided are:
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Design and implementation of awareness campaings
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Institutional capacity building/strengthening
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Know how transfer
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Market surveys
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Training
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Training needs analysis
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Project management/coordination
